ASALA launches “Elkom min Baiti” campaign
The Palestinian business women Association “ASALA” launched “Elkom min Baiti” campaign, which aims to support women led MSMEs, especially those who were affected by the COVID-19 pandemic, and this campaign comes with the aim of promoting the association's mission, which is based on empowering women with limited resources to access their economic and social rights.
The mechanism for distributing these food baskets will be in cooperation with a number of community and youth initiatives which aimed at supporting the people and families in difficult circumstances. The campaign also works to support women and families who have been affected by purchasing these food products from women entrepreneurs and distributing to needy families.
The Programs Manager in ASALA, Merna Ziadeh, said: "The campaign will be launched today, as 50 food baskets have been prepared, which will be distributed to 50 families. These baskets have been purchased from owners of small projects working to manufacture food products, and we invite the Palestinian community to contribute to this initiative through donating the value of a food basket by 100 shekels to this basket. "
ASALA Association called on all sectors to support the small affected projects by purchasing directly from the owners of projects or communicating with the association in order to link the sector companies and private institutions that want to support women and buy from them.