Elkom Mn Baiti” ... Community initiative launched by Asala to support women entrepreneurs
The Palestinian Businesswomen’s Association “Asala” launched “Elkom mn Baiti” campaign - “To you, from my home” that aims to support the women owners of small and medium enterprises which affected by the COVID-19 pandemic.
This campaign comes with the aim of strengthening the association's mission, which is based on empowering Palestinian women with limited resources to access their economic and social rights with a holistic and sustainable development approach based on their needs and aspirations. Consequently, the association decided to work on integrating them into the labor market through their small projects in a number of Palestinian cities, villages and camps.
It is noteworthy that the small projects, especially the women’s projects, suffer from great difficulties because of the quarantine, the difficulty of movement, and the closure of markets to these products.
The Program Manager of the association Merna Ziadeh said, "this campaign comes to support the less fortunate families and owners of small projects who have been affected by the current emergency that resulted from the Corona pandemic, as this segment is the most affected because of these circumstances, so this campaign came to support women working in the food production sector by purchasing a set of food baskets directly from women and distributing them to the less fortunate families affected by this pandemic.
The mechanism for distributing these food baskets will be in coordination and cooperation with a number of community and youth initiatives in order to support these initiatives which aim at supporting the resilience of people and hidden families in these difficult circumstances.
The campaign also works to support women and families who have been affected by purchasing these food products from women entrepreneurs. Small and distributed to needy families.
Ziadeh added that 50 food baskets have been prepared, which will be distributed to 50 families. These baskets have been purchased from the women owners of small projects working to manufacture food products, and we call on the Palestinian community to contribute to this initiative by donating the food baskets to 100 shekels for each basket."
Asala Association called on all sectors to support the smallest affected projects by purchasing directly from the women entrepreneurs or communicating with the association in order to link the sector companies and private institutions that want to support women and buy from them.