Asala preparing to launch InnovAgroWoMed project in agri-food sector to empower women

Asala preparing to launch InnovAgroWoMed project in agri-food sector to empower women

Nisaa FM

The Program Manager at Asala Association , Merna Ziadeh, said that the Palestinian Businesswomen’s Association “Asala” and its partners in Tunisia, Spain and Italy, will launch tomorrow via Zoom, a European Union-funded project on "Social Innovation in the Agri-food sector Women’s Empowerment in the Mediterranean Sea basin", which aims to promote women's participation in the labor market and motivate them to the entrepreneurship. It will be attended by all partners, journalists, decision makers and stakeholders.

 She added in an interview with "Nisaa FM" within the “Sabah Nisaa” program, that this project is funded by 87% of the European Union for three years and aims to create job opportunities for women by providing them with financial and training support. To create new projects, women will be given specific training and qualify them to enter the labor market, a group of researches will be conducted to assess the needs of women and then in advanced stages will receive requests from women who will start new projects.

She added that all the countries which are participating in the project are concerned with the agri-food sector from the land to the markets, and therefore the rural areas in these countries will be targeted.

She concluded her interview by saying that the women who will participate in the project will be followed up even after the actual life of the project, which is estimated at three years.

 Ziadeh said that empowering women economically enables them socially, and this is an inherent part of what Asala seeks to and that it always keeps its doors open to help women.

It is worth noting that the InnovAgroWoMed project aims to enhance the participation of women in the labor market and project events by taking advantage of the potential of the agri-food sector closely linked to the cultural identity of the Mediterranean region, and by harnessing the potential of the agri-food sector and showing a significant level of untapped potential for innovation and growth. 

Although countries such as Spain and Italy are characterized by relatively high levels of growth in the agri-food sector, albeit with low levels of women's participation, the agricultural business economy in the MENA region is still dispersed with a low level of female employment.

What will be improved?

The Rural Social Innovation Model (RSI), which is designed according to local needs, ensures that women who benefit from the intensive training programs acquire all the skills necessary to be competitive and more willing to find a job or become an entrepreneur.

This would empower women not only to find work but also a "sustainable" and desirable job because it would make them real agents of change in the rural regions in which they live with the goal of reducing poverty and promoting social inclusion.