ASALA’s mission is and has always been to provide services that help women in poverty to change their lives, their social position, and their future by enabling and encouraging their successful participation in sustainable economic activities. In pursuing this goal, ASALA’s staff and supporters commit to the values of transparency, democracy, social equity, professionalism and coherence. ASALA NGO has developed a variety of services since its foundation to better enable women entrepreneurs to make use of economic opportunities.
Membership Services and Categories

Benefits and services Advanced companies 1-5 years with a marketable product 300 Nis Established companies 2-3 years with a marketable product 200 Nis Emerging companies 0-1 years or under consideration 100 Nis
Building capacity to participate in local and regional trade fairs and exhibitions
Capacity building and preparation to access ASALA’s social media marketing platforms.
Priority Participation in Funded Programs
Basic Business Skills and Technical Trainings (including business planning, marketing, product development, access to finance, etc.…)
Discounted professional services in the areas of quality assurance, branding, packaging, labeling, and discounts from a plethora of local vendors
Access to finance assistance and training
Advocacy on priority policy issues
Opportunities to participate in local and regional trade shows, fairs, and exhibitions
Intermediate Business Skills and Technical Trainings (including business growth and sustainability strategies, marketing, access to markets, product enhancement, access to finance, etc…)
Social media marketing on Asala’s platforms
Preferential interest rates from ASALA Micro-financing Corporation
Invitations to meetings and sessions with policy makers and sector leaders
Accessing Asala’s Selling points
Advanced Business Skills and Technical Trainings (including business growth and sustainability strategies, marketing, access to markets and export, product enhancement and diversification, access to finance, etc…)
Opportunities to participate in international trade shows, fairs, and exhibitions
Membership Application