Our Mission, Vision and Values

ASALA was established in 1997 under the name Center for Women’s Economic Projects (CWEP) and registered as a non-governmental organization (NGO) under the current name in 2001. ASALA’s mission is and has always been to provide services that help women in poverty to change their lives, their social position, and their future by enabling and encouraging their successful participation in sustainable economic activities. In pursuing this goal, ASALA’s staff and supporters commit to the values of transparency, democracy, social equity, professionalism and coherence. Originally known as a microfinance institution, ASALA NGO has developed a variety of services since its foundation to better enable women entrepreneurs to make use of economic opportunities. In 2014, ASALA NGO separated itself from any microfinance operations due to a change in legislation. Today, the NGO focuses on contributing to women’s empowerment by supporting its beneficiaries in the areas of capacity building, access to markets, and advocacy and lobbying for women’s economic and social rights. The NGO continues to leverage the services of the micro finance institution and vice versa to maximize their effectiveness in helping poor women improve their social and economic condition.

Our Mission: ASALA empowers marginalized Palestinian women to realize their economic and social rights.

Our Vision: An entrepreneurial Palestinian woman who is capable and influential in a society that adheres to social justice and equality.

Our values: We are guided by transparency, credibility, inclusion and innovation.